trg tech participation at BRAND WARS

21 November 2009

trg tech was invited to participate in the Brand Wars competition at this year’s LUMS Marketing Colloquium. The purpose of Brand Wars was to provide students with the opportunity to apply branding knowledge to a real-life case, and to meet and interact with industry professionals.

A trg tech case study on Employer Branding was provided to students participating from across Pakistan. Senior members of the trg tech team were also invited to be a part of the panel of judges. The case generated a considerable amount of interest. Three teams of MBA students from University of Central Punjab, LUMS and FAST worked on it and presented their recommendations and strategies to the panel. The judges provided a comprehensive evaluation and decided on a winner.

The competition was quite a success and the teams showcased exceptional analytical, presentation and business skills.